EuroShop RetailDesign Award

Award winners 2019

The EuroShop RetailDesign Award ceremony took place in Shanghai again, during the C-star – Shanghai’s Trade Fair for Solutions and Trends all about Retail. There were 71 entries from 23 countries, and the winning projects came from London, Osnabrück and Shanghai.

The winners are: L&T Sport, Osnabrück/Germany, The Shop at Bluebird, London/England and Zwilling flagship store, Shanghai/China

L&T Sport

Branch: Sports
Opening date: March 2018
Selling space: 5.000 m²
Retail Design: Prof. Moths Architekten

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The fashion company Lengermann + Trieschmann’s new sporting goods store covers 5,000 sqm of retail space on five floors. One of the store’s main attractions is the “Hasewelle”, a wave pool where surfers can test the latest boards right there in the store. Polygonal lines form the basis of the store design. The railings, whose lines are shaped in accordance with this design, are staggered across the floors in such a way that each floor and each position provides a new view of the “Hasewelle” pool. Polygonal elements and geometric lines provide a design framework for the facade as well, creating an aesthetically consistent system.

In order to perfectly integrate the individual sporting goods brands into the design, the store refrains from the usual shop-in-shop brand solutions. Members can train in high-altitude conditions in the 800-sqm “Premium CITY-GYM”. Separated from the store by nothing more than glass walls, the gym is part of the sporting goods store while also serving as an extension of its core business.


The Shop at Bluebird

Branch: Concept Store
Opening date: May 2018
Selling space: 1.394 m²
Retail Design: Dalziel & Pow

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The Shop at Bluebird belongs to British fashion company Jigsaw and specialises in high-end brands from the worlds of fashion, beauty, art and design. The concept store’s diverse offerings are housed in a heritage-protected 19th-century historical coach house on Floral Street in Covent Garden. Striking, opulent decor and design elements combine to create a “cabinet of curiosity”.

An atrium filled with natural light and a cobblestone floor creates an open-air ambience in the middle of the store. A custom-made, cube-shaped installation with 20 reflective surfaces hanging from the ceiling creates an artistic effect by reflecting and distorting its surroundings. The design concept plays with geometric forms and curved lines, combining traditional and modern elements harmoniously. Wallpapers in coordinated colours and textures complement the multifaceted aesthetic, consisting of elegant Art Deco patterns and floral Victorian motifs.


Zwilling flagship store

Branch: Concept Store
Opening date: May 2018
Selling space: 650 m²
Retail Design: MTD-R, Matteo Thun & Antonio Rodriguez

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The new Zwilling store in Shanghai unites retail, cooking classes and a restaurant. The focus is on traditional western and eastern themes combined with a puristic and understated interior. Dynamic changes in colours, materials and music provide contrast to differentiate individual areas of the store. Bathed in light, the ground floor features light oak and dark walnut, a sand-coloured terrazzo floor, and steel and brass frames, which all serve as a backdrop for the products, providing a warm, Mediterranean atmosphere.

Dedicated to various food concepts, the upper floor is characterised by varying floor heights and seating. Tabletops made of blue glass and lighting elements made of brass are reminiscent of Shanghai’s Art Deco heritage. A 36-metre-long wooden table with teal velvet chairs adds a rustic touch to the fine dining area, where visitors are invited to enjoy a meal. The customer encounters the brand’s product world authentically – through a culinary adventure or hands-on cooking school experience.


Award winners 2018

The EuroShop RetailDesign Award ceremony, which is the tenth of its kind, took place on 26 April 2018 in Shanghai at C-star – Shanghai´s International Trade Fair for Solutions and Trends all about Retail. There were 85 entries from 27 countries, and the winning projects came from Spain, Italy and Poland.

The winners are: De Vinos y Viandas, Valladolid/Spain, La Rinascente, Rome/Italy and VÈLO7, Poznan/Poland

De Vinos y Viandas

Branch: Wine
Opening date: July 2017
Selling space: 35 m²
Retail Design: Zooco Studio

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De Vinos y Viandas seems like a big illusion within small place and is an extraordinary example for an unusual 35 sqm wine store. The concept of this space arises from the search for a reference to a world as represented as wine and its sales spaces. The attempt was to abstract the formal wine world in a manner which the space is created as a continuous formal changer only using pure shapes such as the circumference. The juxtaposition of several circumferences in both directions creates a space, which will be seen as vaults, where the required shop areas with their equipment appear organically. These different aspects of the store merge in harmony with the used materials and the mirror reflections atmosphere.

The space changes itself from the point of view of the client when they enter the shop and walk inside. The mirror reflections create a curious blurry image that works hand in hand with the concept. The furniture is also interactive, there is one folding table assembled to the central column which provides a flexible space to its mobility.


La Rinascente

Branch: Department Store
Opening date: October 2017
Selling space: 15.000 m²
Retail Design: architect Vincent van Duysen

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In its 150 years history, la Rinascente has enjoyed moments of great success and has become a point of reference for high quality shopping. In October 2017 Rinascente opened a second flagship store in Rome. After a complex renovation work that lasted 11 years, the new store occupies a completely refurbished building in Via del Tritone adding value to the already rich historical and cultural heritage of the area.

The most extraordinary feature is the archaeological site that can be visited on floor -1. The site brings to light the remains of the Aqua Virgo aqueduct inaugurated by Augustus in 19 BC. Aqua Virgo still works nowadays, after twenty centuries, and feeds almost all of the most impressive fountains of the centre. The store also incorporates a small building dating back to the 1900s called the Palazzetto.
Each of the five floors has been designed by a different architect but all of them are perfectly harmonising with Rome and its history. The entire department store is taking the customer on a journey that captures the senses and mind.



Branch: Bicycles
Opening date: September 2016
Selling space: 100 m²
Retail Design: mode:lina™

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VÈLO7 is a group of bicycle enthusiasts who want to share their passion with others: “We can race, ride and ramble on about them all the time. Bicycles definitely get us going.” Interested in offering best quality bicycles to their customers, they have decided to create a unique place in Poznan that would reflect their common fascination. The cyclists needed a multifunctional space which could easily accommodate the functions of a bike shop, service and repair and a place for bike testing.

Knowing that in VÈLO7 it is all about two-wheelers, the designers tapped into bicycle inspirations. The triangular forms and slant surfaces used throughout the interior refer to the shape of the bicycle frame. Its characteristic geometry was also translated into specially designed bike racks, which resulted in additional space for bike presentation. The ground plan of the entire store provides for the ultimate, albeit slightly concealed, cycling-related element. The store focuses on professional road bikes, also time-trial and triathlon bikes, as well as cross-country and track bikes.


Award winners 2017

The EuroShop RetailDesign Award ceremony, which is the tenth of its kind, took place on 5 March 2017 in Düsseldorf at EuroShop, the leading international trade fair for the retail sector. There were 83 entries from 27 countries, and the winning projects came from Canada, Spain and Germany.

The winners are Primark, Madrid/Spain, Rose Biketown, Bocholt/Germany and Saks Fifth Avenue, Toronto/Canada.


Branch: Fashion/Accessories
Opening date: October 2015
Selling space: 12.356 m²
Retail Design: Dalziel & Pow

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The new flagship store of the Dublin-based fashion discounter combines historical architecture with a contemporary design and occupies a magnificent edifice on the Gran Vía, the main shopping street of Spain’s capital. The concept, with its emphasis on digital effects, is designed to be a direct response to the electrifying atmosphere of the street. The store, which covers 12,356 sqm over five storeys, has 131 checkout counters, 15 escalators, 91 fitting rooms and 300 display mannequins.

The atrium in the centre of the building is surrounded by 11 contiguous LED screens that display tailor-made content, creating an innovative 360-degree experience. With their content created especially for the store, the screens are like a 3-D cinema: flying people, girls on floating moons – the digital images seem to move right across the store. Varying sound effects generate a theatre-like atmosphere. The store concept is notable for its creative use of digital media and integration of local culture.


Rose Biketown

Branch: Bikes/Sports
Opening date: February 2016
Selling space: 6.000 m²
Retail Design: Blocher Blocher Partners

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Rose Bikes GmbH is a German manufacturer and retailer of bicycles and accessories that started out as a mail-order business. The family-owned company has developed a convincing cross-channel concept for its store, merging the online and offline worlds in a space of 6,000 sqm. Using a configuration tool, customers can put together their ideal bicycle on a tablet computer or configure it with the help of a sales assistant at an interactive table. The configuration process is shown live and true to scale on large screens. iPad stations encourage interaction and allow customers to browse through the product catalogue.

Test stations facilitate the purchasing process. Examples are the pump station, which allows testing of air pumps, and the GPS station, which presents various navigation systems. The focus of the store is on the bicycles themselves, which are located in the centre of the sales area. Here they are illuminated by a special ceiling structure and placed on platforms to draw attention. A service workshop completes the picture.


Saks Fifth Avenue

Branch: Fashion/Accessories
Opening date: February 2016
Selling space: 11.427 m²
Retail Design: FRCH Design Worldwide

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In Toronto the luxury department store chain has opened its first new flagship store in 40 years. The strikingly expressive design is inspired by landscapes in the city’s surroundings. Elements of the natural environment are reflected in objects of art designed to evoke poetic images for customers. The installations in the store tell stories inspired by nature: from dense forests and impending storms to rippling water. Each department has an individual design yet adds in its way to the total picture.

The interior is remarkable throughout for its hand-crafted materials and surfaces. Diverse materials – warm and cold, matte and polished – are juxtaposed to achieve impressive effects, while the neutral colours produce an atmosphere of exclusivity and elegance. The store creates innovative links between art and nature, and its open floor plan gives it transparency and brightness. Numerous services, such as personal shopping consultants and a beauty salon, create additional opportunities for customers and promise special luxury and comfort.


Archive award winners

We have listed all EuroShop RetailDesign Award winners of the years 2008 to 2016 in our archive.