The EuroShop RetailDesign Award
EuroShop is the world’s largest trade fair for capital goods in the retail sector. The topics at EuroShop span a range covering shopfitting, store design, architecture, lighting, refrigerating technology, visual merchandising, display advertising and POP marketing, as well as IT and security technology. It was launched by EHI in 1966 and has been staged by Messe Düsseldorf with EHI’s technical support.
As part of the trade fair, EHI and Messe Düsseldorf have presented the EuroShop RetailDesign Award (ERDA) for the three most compelling store concepts worldwide since 2008.
For this category, retail concepts can be submitted that offer all types of food (including animal food) for sale.
Fashion & Lifestyle
For this category, retail concepts can be submitted that offer all types of goods for sale with the exception of food (clothing, building and DIY products, cosmetics, furniture, pharmacies, chemist’s shops, consumer electronics, sports equipment, bicycles, etc.).
For this category, retail concepts from all sectors can be submitted if they take advantage of the opportunities of digitalisation to offer their customers the best possible shopping experience in store.
For this category, concepts can be submitted that offer extensive gastronomy services (drinks and ready-prepared meals).
For this category, retail concepts can be submitted that implement sustainable aspects in the context of store planning and furnishings to a particularly extensive degree (e.g. through environmentally friendly furnishings, the sustainable use of resources, regional production, the re-use of shop fittings).
Criteria for entries
A project should excel in the following criteria:
It should have a consistent store concept that clearly communicates the product range, effectively addresses the target group and includes a successful mix of architecture, colours, materials, lighting and visual merchandising which clearly convey the establishment’s idea/story to the customer.
- The submitted projects must not be older than 2 years – earliest opened in December 2019 (due to the current Covid Situation) at the time of the award ceremony.
- A company may submit a maximum of 4 projects.
- Entries may be submitted in English.
Please be aware that shopping centers are not suitable for project submissions, since shopping centers include many different stores and designs while this award solely evaluates the interior design of one single store, department store, restaurant, or similar.
Starting immediately, applicants have the chance to impress with their concepts in one of the following five EuroShop RetailDesign Award categories:
Food, Fashion & Lifestyle, Digital, Hospitality and Sustainability.
There is one winner in each category.
Who can take part?
Entries may be submitted by retailers, designers, architects, shopfitting companies or suppliers to the shopfitting industry, as well as by the committee of experts.
The independent jury for the EuroShop RetailDesign Award is made up of prominent representatives from leading shopfitting and retail associations as well as from the international trade press.
There is one winner per category. The winners will be selected from among the submitted projects in a two-stage process. EHI and EuroShop will initially nominate the projects for the final round from among all entries. The international jury will then assess the finalists on the basis of a consistent points system. The projects with the highest number of points will win the EuroShop RetailDesign Award.
The jury’s assessment criteria
A crucial aspect for the jury’s assessment is a holistic and cogent store concept incorporating a perfect mix of interior design (colours, materials, lighting), architecture and visual merchandising.
The jury will also judge the degree of innovation, the effectiveness with which the target group is addressed and the degree to which the corporate design is clearly identifiable.
Alison Embrey Medina
design:retail Magazine, Alpharetta (US)
SG Retail Network Pte Ltd, (SG)
stores+shops, Cologne (DE)
Retail Week, London (GB)
EHI Retail Institute, Cologne (DE)
Retail Institute Italy, Milan (IT)