Save the Date!

Ceremony of ERDA 2018
27.04.2018 - 27.04.2018
iCalendar (.ics) Google Calendar

Beginning: 7:15 pm

NEW: Yearbook 2018

Secure your place in the new yearbook of the EuroShop RetailDesign Award 2018!

For the first time a high-quality, prestigious compendium is being published for the competition “EuroShop RetailDesign Award 2018“

More information (PDF)

contact: ERDA(at)


Claudia Horbert

Claudia Horbert
T: +49 221 57993-58
E: horbert(at)

Katharina Sieweke

Angelika Simko
T: +49 221 57993-24
E: Simko(at)



Jerzy Woźniak
Architect (Modelina Architekci), Poznan (Poland)

"Being one of three winners of Euroshop Retail Design Award has been a huge surprise for us. It is the best proof that strong, holistic and coherent ideas allow to create a memorable and interesting retail space, no matter the size of the shop or popularity of the brand. The award itself became an impulse for a short and intense trip to Shanghai to attend the glamorous rooftop gala. Thank you!"  


Ken Nisch
Chairman (JGA), Southfield (USA)

“To be included in such a rarified group of brands, retailers, and innovators was most exciting for the JGA team. We thank EuroShop RetailDesign Awards for this important and coveted award. The ability to work with great partners, The Hershey Company, Canadian Niagara, and the MGM group, was a key element not only of the professional satisfaction, but of the creative energy that is so much part of the Hershey’s Chocolate World Las Vegas experience.”


Dan Butler
Former Vice President National Retail Federation (NRF), Washington D.C. (USA)

"The EuroShop Retail Design Awards are unique in that they cultivate nominations from all seven continents and every year manage to find the best of the best in store design projects from design firms of all kinds. These awards help to promote retail store design beyond the design community and help to promote the importance of design to the entire global retail community. Most importantly the awards recognize excellence in design that is truly worthy of praise."


Ignaz Gorischek
Vice President, Store Development Neiman Marcus Properties Group

"What a lovely evening, this event is the only one where you can meet some of the the top designers on our field today. The electricity in the room has an after effect for days! Truly a memorable experience."


Martin Pérez
Director Store Planning, Servicios Liverpool, S.A. DE C.V.

"Liverpool is thrilled to be part of a contest in which great designers from many parts of the world participate, the Gala was a great opportunity to get inspired by other people's work and to expand our network, and we are really looking forward to Euroshop in 2014 to get more inspiration."

Award-winners 2017

The EuroShop RetailDesign Award ceremony, which is the tenth of its kind, took place on 5 March 2017 in Düsseldorf at EuroShop, the leading international trade fair for the retail sector. There were 83 entries from 27 countries, and the winning projects came from Canada, Spain and Germany.

The winners are:

  • Primark, Madrid/Spain
  • Rose Biketown, Bocholt/Germany
  • Saks Fifth Avenue, Toronto/Canada
Primark, Madrid/Spain
Primark, Madrid/Spain
Primark, Madrid/Spain

The new flagship store of the Dublin-based fashion discounter combines historical architecture with a contemporary design and occupies a magnificent edifice on the Gran Vía, the main shopping street of Spain’s capital. The concept, with its emphasis on digital effects, is designed to be a direct response to the electrifying atmosphere of the street.
The store, which covers 12,356 sqm over five storeys, has 131 checkout counters, 15 escalators, 91 fitting rooms and 300 display mannequins. The atrium in the centre of the building is surrounded by 11 contiguous LED screens that display tailor-made content, creating an innovative 360-degree experience. With their content created especially for the store, the screens are like a 3-D cinema: flying people, girls on floating moons – the digital images seem to move right across the store. Varying sound effects generate a theatre-like atmosphere. The store concept is notable for its creative use of digital media and integration of local culture.

Primark, Madrid/Spain
Primark, Madrid/Spain
Rose Biketown, Bocholt/Germany
Rose Biketown, Bocholt/Germany
Rose Biketown, Bocholt/Germany

Rose Bikes GmbH is a German manufacturer and retailer of bicycles and accessories that started out as a mail-order business. The family-owned company has developed a convincing cross-channel concept for its store, merging the online and offline worlds in a space of 6,000 sqm. Using a configuration tool, customers can put together their ideal bicycle on a tablet computer or configure it with the help of a sales assistant at an interactive table. The configuration process is shown live and true to scale on large screens. iPad stations encourage interaction and allow customers to browse through the product catalogue.
Test stations facilitate the purchasing process. Examples are the pump station, which allows testing of air pumps, and the GPS station, which presents various navigation systems. The focus of the store is on the bicycles themselves, which are located in the centre of the sales area. Here they are illuminated by a special ceiling structure and placed on platforms to draw attention. A service workshop completes the picture.

Rose Biketown, Bocholt/Germany
Rose Biketown, Bocholt/Germany
Saks Fifth Avenue, Toronto/Canada
Saks Fifth Avenue, Toronto/Canada
Saks Fifth Avenue, Toronto/Canada

In Toronto the luxury department store chain has opened its first new  flagship store in 40 years. The strikingly expressive design is inspired by landscapes in the city’s surroundings. Elements of the natural environment are reflected in objects of art designed to evoke poetic images for customers. The installations in the store tell stories inspired by nature: from dense forests and impending storms to rippling water. Each department has an individual design yet adds in its way to the total picture.
The interior is remarkable throughout for its hand-crafted materials and surfaces. Diverse materials – warm and cold, matte and polished – are juxtaposed to achieve impressive effects, while the neutral colours produce an atmosphere of exclusivity and elegance. The store creates innovative links between art and nature, and its open floor plan gives it transparency and brightness. Numerous services, such as personal shopping consultants and a beauty salon, create additional opportunities for customers and promise special luxury and comfort.

Saks Fifth Avenue, Toronto/Canada
Saks Fifth Avenue, Toronto/Canada