Claudia Horbert

Claudia Horbert
T: +49 221 57993-58
E: horbert(at)

Katharina Sieweke

Angelika Simko
T: +49 221 57993-24
E: Simko(at)



Jerzy Woźniak
Architect (Modelina Architekci), Poznan (Poland)

"Being one of three winners of Euroshop Retail Design Award has been a huge surprise for us. It is the best proof that strong, holistic and coherent ideas allow to create a memorable and interesting retail space, no matter the size of the shop or popularity of the brand. The award itself became an impulse for a short and intense trip to Shanghai to attend the glamorous rooftop gala. Thank you!"  


Ken Nisch
Chairman (JGA), Southfield (USA)

“To be included in such a rarified group of brands, retailers, and innovators was most exciting for the JGA team. We thank EuroShop RetailDesign Awards for this important and coveted award. The ability to work with great partners, The Hershey Company, Canadian Niagara, and the MGM group, was a key element not only of the professional satisfaction, but of the creative energy that is so much part of the Hershey’s Chocolate World Las Vegas experience.”


Dan Butler
Former Vice President National Retail Federation (NRF), Washington D.C. (USA)

"The EuroShop Retail Design Awards are unique in that they cultivate nominations from all seven continents and every year manage to find the best of the best in store design projects from design firms of all kinds. These awards help to promote retail store design beyond the design community and help to promote the importance of design to the entire global retail community. Most importantly the awards recognize excellence in design that is truly worthy of praise."


Ignaz Gorischek
Vice President, Store Development Neiman Marcus Properties Group

"What a lovely evening, this event is the only one where you can meet some of the the top designers on our field today. The electricity in the room has an after effect for days! Truly a memorable experience."


Martin Pérez
Director Store Planning, Servicios Liverpool, S.A. DE C.V.

"Liverpool is thrilled to be part of a contest in which great designers from many parts of the world participate, the Gala was a great opportunity to get inspired by other people's work and to expand our network, and we are really looking forward to Euroshop in 2014 to get more inspiration."

Award-winners 2016

EuroShop RetailDesign Award ceremony took place in Shanghai again, during the second C-star - Shanghai's Trade Fair for Solutions and Trends all about Retail. The prizes for the most convincing store concepts worldwide were awarded on 18 May 2016 in Grand Kempinski Hotel in Shanghai's district Pudong.

The winners are: 

  • Sonia Rykiel, Paris/France
  • Vitra & Camper Pop-up, Weil am Rhein/Germany
  • Whole Foods Market, Dayton/USA (Ohio)
Sonia Rykiel, Paris/France
Sonia Rykiel, Paris/France
Sonia Rykiel, Paris/France

50,000 books are adorning the walls and shelves of the eponymous store of designer Sonia Rykiel. Opened in March 2015, this hybrid store is a homage to Paris’s Saint-Germain-de-Prés quarter, famed in the 20th century for its many cafés and bookstores. The ground floor is dominated by wooden shelves filled all the way to the ceiling with books. Clothes racks in niches interrupt the linear. Mannequins and tables along the trafficways are used for display purposes. The first floor runs along the outer walls and gives shoppers who lean over the silver balustrade a view of the ground floor. The rear walls, painted entirely in red, feature individual books which in turn provide a setting for designer items, mostly accessories, placed like works of art on silver display stands. Another eye-catcher is the blue carpet, which contrasts strikingly with the walls and ground floor with its theme of wood. Daylight streaming through the glass-and-black-steel ceiling generously illuminates the various surfaces, colours and materials that make up the store design.

Source: Sonia Rykiel
Sonia Rykiel
Vitra & Camper Pop-up, Weil am Rhein/Germany
Vitra & Camper Pop-up, Weil am Rhein/Germany
Klaus Bisch (Vitra) & Pedro Munarriz (Camper)

From June to September 2015, the Spanish shoe brand Camper displayed its merchandise on the campus of the Vitrashop Group in Weil am Rhein. A display board in the entry area showed customers how to set up a Wi-Fi connection. Individual QR codes gave them access to the services in the store, including a foot scanner and an opportunity to order custom insoles. Two monitors provided a “digital extension” of the shelves, which could show only a part of the product range in the temporary store. After passing through the entry area, customers entered an oval room that was specially furnished for the pop-up project and consisted of two walls of shelves running in parallel arcs. This central element gave the store its “room within a room” structure and was subdivided for presenting the shoes. The store, mostly in white, was dominated at its centre by blue poufs where customers could rest and relax. Whereas the inner area offered shoes to be seen and touched, the ring-shaped walkway between the inner and outer wall provided information on the Camper brand in the form of photographs, graphic elements and texts. Narrow passageways in the inside wall created visual links between the inner and outer areas of the room-within-a-room structure. Special attention was paid to the use of sustainable materials. A mat of woven esparto grass was used for the floor covering. The wall structure was made of spruce.

  • Photographer: Eduardo Perez
Whole Foods Market, Dayton/USA (Ohio)
Whole Foods Market, Dayton/USA (Ohio)
Whole Foods Market, Dayton/USA (Ohio)

The supermarkets in the American Whole Foods Market chain, which feature organic foods, have design concepts that are tailored to each location and reflect local conditions and tastes. The challenge for the design and architectural firm FRCH Design Worldwide was to create a visual environment reflecting Dayton’s history, in particular its innovative role in the aircraft industry, in the store’s 4,180 square metres of retail space. At the same time it had to illustrate the values of Whole Foods. The store, which opened in June 2015, features rustic, reused materials obtained from the local area that evoke memories of Dayton’s past. In the Beer & Coffee Bar, coloured bicycle wheels are suspended from the ceiling – a reference to the aviation pioneers Orville and Wilbur Wright, who once had a bicycle shop in the city,  where the brothers also developed the airplane for their first successful flight. Bicycle components also show up in the bar stools. Throughout the store, vintage 20th-century blueprints similar to those of the Wright brothers create an authentic atmosphere that appeals to customers’ emotions. Wood is used liberally to reinforce the authenticity and create a homey atmosphere. The rear walls, in turquoise, are an especially novel feature. Their purpose is to call attention to local products and merchants. Lettering on the walls describes the products and how they are processed, besides explaining the Whole Foods philosophy. The signage is changed continuously to highlight seasonal products.

  • Source: Whole Foods